It's something else.
For as long as anyone can remember, those whose picture was placed on the cover have been "cursed" with so much bad luck the following season (and generally their career), most wonder why they haven't opted out of life itself.
Example: 2002, Daunte Culpepper, quarterback for the Minnesota Vikings at the time. Before, he was a beast. People cried when they heard the name Minnesota Vikings (I did, anyway). After the cover, he hops between like four teams and goes through numerous injuries that affected his game play for the worse. What happened to him? He started for the Lions last season 8 games in. He then got injured again and was out the rest of the season.
Another: 2004, Michael Vick, then-quarterback for the Atlanta Falcons. The QB everyone dreamed of having on their team. He could run, he could throw, he was a beast in the pocket. Why this man did not have Super Bowl rings was beyond anyone and everyone. What happens to him? Dog fighting. Goes to jail and is shunned by the world.
Can't stop now: 2009, Brett Favre. Retired and was given the honor of being on the cover of Madden 2009. But was that enough for him? Hell no! He decides to un-retire and sign with the Jets, taking them 9-7, ultimately throwing the ENTIRE AFC East off its axis, causing the 11-5 New England Patriots to MISS the playoffs (yes, I am blaming their miss of the playoffs on Brett Favre and the Curse). What happened? Hell if we know. He's in football limbo. No one knows if he's coming back or not, and to the Minnesota Vikings of all teams.
But now, this year's cover is different. There are TWO players, Larry Fitzgerald and Troy Polamalu, the biggest beasts you will find anywhere.
This begs the question: What will the curse do? Can it affect TWO players? Will it cancel out? What will happen? Well, after much thought, I have the answer.
EVERYONE else will be affected EXCEPT these two players. Tom Brady will blow out his other knee, Brett Favre will lose his arm COMPLETELY, and everyone else will just have a failure of a season. You heard it from me first.